2024 Letter From Founder - Annual Sabbatical - Beauty Takes Time

Dear Gressa Family,

As the year comes to a close, I find myself reflecting on the journey we’ve shared and the profound shifts taking place in the world of beauty. It is with immense gratitude that I write to you, our cherished Gressa family, to express how your unwavering support and shared values have shaped not only our brand but also the evolving narrative of luxury and self-care.

In 2024, the beauty industry has continued its transformation, leaning ever more into authenticity, sustainability, and conscious choices. Together, we’ve been part of a movement that values quality over excess, self-expression over conformity, and nature’s gifts over fleeting trends. At Gressa, these principles have always been our guiding light, and this year, they have resonated more deeply than ever.

Your trust and dedication inspire us to innovate while remaining deeply rooted in our commitment to botanical luxury. This year marked 15 extraordinary years of "Beauty Takes Time" at Gressa. We unveiled the long-anticipated Art of Bathing, an expansion of our line years in the making, and embraced moments offline to foster even deeper connections with you, our valued patrons. Our growth has been remarkable, built on steadfast pillars: the artistry of craftsmanship, the belief that nature’s bounty is abundant, and a commitment to global integrity.

Looking ahead to 2025, we are filled with excitement and purpose to continue serving you with products that celebrate your natural beauty while cherishing the Earth. Our mission remains resolute: to craft meticulous formulations that elevate your self-care rituals with an exquisite blend of indulgence and efficacy.

As professionals, visionaries, and individuals who understand the power of intention, you exemplify the spirit of modern beauty. Your choices—to prioritize health, to celebrate individuality, and to support ethical craftsmanship—are shaping an industry that now, more than ever, seeks to reflect our shared humanity.

Thank you for allowing us to be part of your journey. Your confidence in Gressa fuels our passion and determination to continue redefining what it means to be beautiful in today’s world.

May this season bring you moments of reflection, joy, and the renewal that only a new year can offer. Here’s to embracing the future with grace, confidence, and a touch of botanical luxury.

Note on our annual sabbatical: At Gressa, we’ve always believed that Beauty Takes Time. The best things can’t be rushed, and this simple truth guides everything we do—from how we formulate our products to how we run our business. Sometimes, that means stepping back to breathe, reflect, and prepare for what’s next.

Starting December 21st, we’re taking our annual sabbatical, a pause to prepare for an extraordinary 2025. Several exciting innovations are in development, and we cannot wait to share them with you in the coming year.

Please note that while we’ll remain connected, order fulfillment will temporarily pause until the week of January 6, 2025. To express our gratitude for your patience, we’ve prepared a special surprise that will be worth the wait. Orders placed during our sabbatical will be carefully processed and shipped beginning the week of January 6, 2025.

Additionally, all orders placed through December 20 will be shipped on or before December 21.

Warm regards,

Svetlana,
Founder & CEO, Gressa Inc.