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Out for a walk

Out for a walk

I went on a walk yesterday. It was windy, sunny and crisp. All my favorite feelings in one moment. Leaves twirling in the air as they fall to the ground.

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my body, my self-care, my choice. a frustrated thought.

my body, my self-care, my choice. a frustrated thought.

I sat down to write with an urge to go so deep into the trenches of 'beauty' I found myself referencing evolutionary biology, anthropology and psychology and I crashed.  I realized that just saying do this, not that isn't enough in this case. Everything we've been taught to see and do as men and women runs through our psyche. My frustration of the false power of putting on lipstick actually is beyond what I currently can verbalize. I need more time. More time buried in books, more time in thought while not wearing any lipstick. And a much more solid understanding of the reasons why power games aren't necessary between men and women, women and women and the internal struggle of what it actually means to stop the games for good. So, instead, I'm giving you my potential book titles as a form of liberation from all these personal frustrations. Enjoy. 

  1. Being the best version of yourself, always. Why tho?
  2. Beauty and the Beast: an Autobiography. 
  3. Self-Mysogyny and Other Things I Do To Fit In. 
  4. Self-care - Defined by Women Motivated by Patriarchy.
  5. Global No-Brush-Hair Declaration. 
  6. What Men Want and Who the Hell Cares. 
  7. A Study in Selfie: Does Your Body Language Appeal to Women or Men and Other Daily Battles of Millennial Generation and Beyond. 
  8. Monogamy and Female Competition. 
  9. The Emancipation of Female: the Lace, the False Lashes, and Other Man-Made Materials.
  10. A Permanent Double Wedgie: a Study In ‘This Thong Makes My Inner Goddess Feel Sexy’ Conviction. 
  11. Are We Sadist: Selling Sexuality and Lack of Female Orgasms

 

Did I miss anything?

 

Xo, Svetlana

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love her

love her

The feeling of love is like an ocean wave. It comes, then it goes, then it comes again. This goes for love in general, not just romantic love. We sometimes love our partners, sometimes we’re too preoccupied, sometimes we love our friends, sometimes they disappoint us, sometimes we love our children, sometimes we get too exhausted to see them as perfect humans, sometimes we love ourselves and sometimes we don’t.

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salt, sugar, oil, honey and your body

salt, sugar, oil, honey and your body

This potion is nothing complicated yet the softness and suppleness of your skin will blow your mind once you step out of your shower. 

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Full Moon

Full Moon

The Libra Super Full Moon on April 7-8th, is the brightest and boldest of the year and its message is just as strong. It reminds us that we are all in this together and we each have a role to play through our vibration, actions, and how we come together to support others.

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Dear Diary : Permanently Beautiful

Dear Diary : Permanently Beautiful

The concept of beauty.

 

Aside of obvious biological cues of attractiveness like symmetry, clear skin and good waist to hip ratio, beauty has always been defined for women by men. Just like most things throughout history.

 

 

"We must shift America from a needs, to a desires culture," wrote Paul Mazur of Lehman Brothers. "People must be trained to desire, to want new things even before the old had been entirely consumed. We must shape a new mentality in America. Man's desires must overshadow his needs."

 

Advertisers figured out and exploited sexuality, its lack and the obsessive ways to need it to be good enough. Men needed fancy cars to have sex appeal, women needed to never age.

 

In consumer culture a single concept of beauty is a fleeting one just as beauty itself.

 

There are always new things to buy and do to keep up with what it means to obtain beauty of the Moment.

 

This makes perfect sense. If beauty was defined once and for all, consumptionism would become obsolete.

 

But, since beauty is a currency one can exploit for a few decades, it is one of the most important investments we are told [sold] to concentrate on.

 

A cash cow for those that sell the idea. And a powerful stance since they have access to our brain, influencing our desires, self-confidence and narcissistic tendencies to be known and seen.

 

In terms of investments, we are a sole share holder of our own beauty. Imagine if we stopped watching the market for what’s hot and held on to our savings, so to speak. What would happen to the market? What would remain of it? And more importantly, what would remain of our own beauty? And our self confidence?

 

As the saying goes, ugly can be beautiful, pretty never will. If we believe that being interesting is a “thing”, which holds more value than cultural definition of beauty, it makes being truly beautiful much more attainable.

 

Clever, erudite, charming, witty, dynamic, charismatic. So many other things define a character and attract the right people into our lives by a much less superficial way than beauty alone does. Those characteristics are also bottomless, unlike the impermanence of physical beauty that’s defined by cultural norms and consumerism.

 

We are all out of luck as we live in a world that doesn’t really allow women to age. (And now men, too.)

 

As you woke up this morning and decided to have eggs for breakfast you can decide your own personal menu of beauty. Is it your sense of humor and knowledge of world history and your silver locks? Is it your buzzed head with statement brows and an ability to persuade? Your glowing espresso skin and your poetry? Whatever it is, own it all by yourself. Skip your makeup on purpose. Leave your third day blowout tousled and unbrushed. Don’t wear something unless you are comfortable and want to live in the outfit. Or do whatever you want (without anyone telling you how to be different, including me).

 

No one else should get to sell you messages to motivate you to support the perpetual vicious cycle of not being enough.

 

Scroll inside, be kind and tune out for a bit. Own yourself and your beauty even just for a moment

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Dear Diary : A saint and a whore

Dear Diary : A saint and a whore
We grow up and we are told to close our legs and speak softly. To not be too funny, to not laugh loudly. To study your scales and pirouettes to mimic the royal and the thoroughbred to be worthy of a higher esteem. To be picked because of all the things you’ve accomplished because now you’ve earned it. Women have been the earners from the start if you think about it. Earners of men that are worthy of her purity, esteem and accomplishments. Continue reading

Dear Diary : A lunatic and a saint

Dear Diary : A lunatic and a saint

But what’s a goddess? Does a goddess have all her shit together? Is she pure? Is she a homemaker with a part time volunteer gig for the hungry? Or is she sometimes a home wrecker? Imperfect? Explosive? A lunatic?

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What's inside : Night Repair Elixir

What's inside : Night Repair Elixir

I grew up in the Far East of Russia, where Sea Buckthorn was as common as raspberries in Oregon or Oranges in Florida.  My parents grew these precious berries and we harvested them to create fresh jelly, freeze them for later medicinal use or make tinctures/extracts.  I had to include this powerhouse ingredient in my formulations.  

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perfect crooked face

perfect crooked face
All my glasses are lost, stolen, broken or all of the above. Today I thought that maybe it’s a subconscious rebellion, like not plucking my eyebrows even if my mom calls them ‘wild forest’ and tells me to clean them up. Or not brushing my hair for a week in avoidance of looking “tidy”.  Continue reading
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